If you’ve been watching the property market closely, you’ll know that Midrand has quietly become one of Gauteng’s most consistent performers. It’s not the flashiest market, and it doesn’t always make headlines like Sandton or Cape Town—but that’s exactly what makes it so interesting.

For years, cold calling, unsolicited WhatsApps, bulk SMS campaigns and prospecting databases formed a major part of how estate agents generated seller leads. But from 15 April 2026, the rules changed significantly.

A growing number of South Africans are moving back to Gauteng as affordability, career opportunities and housing value take centre stage. Here's what the latest migration trends reveal.

Can estate agents still cold call in South Africa? Yes—but the rules have changed. Discover how the new CPA regulations affect direct marketing, what agencies need to do to stay compliant, and why reputation and inbound marketing are becoming the future of real estate.