About Best Agent

Best Agent is the first company in South Africa to process the data of residential property sales made by Estate Agents, across Real Estate brands, to provide homeowners the knowledge to make informed choices.

1. Homeowners

We know that Homeowners want two things when they sell their properties: The best possible price in the shortest possible time. But how will Homeowners know which Estate Agents have the best chance of delivering these? Until now, they didn’t.

Best Agent shows Homeowners who the top ranked Estate Agents are in their neighborhoods. These are Estate Agents with experience selling properties in the specific suburbs and being recognized for good customer service. Homeowners can choose to engage with a multiple of these Estate Agents from the Best Agent suburb lists, meet them and decide which ones they want to work with.

2. Estate Agents

In South Africa, homeowners might sell their properties every 7 to 10 years. This means that Estate Agents, whose business model is dependent on homeowners appointing them to sell their properties, often spend 7 to 10 years marketing themselves to the same homeowners, in the hope that they will “catch them at the right time”. This kind of marketing has been going on for decades, but it is expensive and time-consuming.

Best Agent managed to turn this traditional model on its head. With our data being available to Homeowners free of charge, Estate Agents can now expect to be contacted by Homeowners when they are ready to sell. This means no more cold-calling, pamphlet distribution, fridge magnets or soup recipes. Homeowners can now see who the Estate Agents are that operate in their neighborhoods, and they can choose which ones to contact based on actual track record, average price achieved, and reviews from other Homeowners. Almost like “TripAdvisor” for the Real Estate Industry.

This will save Estate Agents a lot of time and money, and ultimately make them more effective in selling property.

3. Search Best Agent

We all know that the best Estate Agent in Sea Point is not the best in Robertson. Why would a Homeowner take a shot in the dark with what is very often his or her biggest asset? It happened for decades, simply because there was no alternative. Now there is. Welcome to the future of Real Estate.