Marcelle Palmer's No-Nonsense Guide to Selling Your Southern Suburbs Home (The Inside Scoop)
After years as a Southern Suburbs agent, I’ve learned that getting the best result isn't about tricks; it's about a smart, honest strategy. Forget the generic seller guide lists. Here’s my straight-talking guide to a faster, more profitable sale.
1. Honesty Isn’t Just a Policy, It’s a Strategy.
Let's be upfront about any property defects from the start. Disclosing defects builds immense trust, prevents deal-breaking surprises later, and is the key to a smooth, problem-free transfer process. Transparency saves everyone time and stress.
2. Kerb Appeal is Your First Impression.
Buyers decide in the first 30 seconds. Mow the lawn, prune the shrubs, and add a fresh coat of paint if needed. A welcoming entrance sets a positive tone that lasts throughout the entire viewing.
3. A Deep Clean is Non-Negotiable.
I cannot overstate this. A spotless home, especially sparkling kitchens and bathrooms, signals that the property has been meticulously maintained. Eliminate any pet and smoke odours.
4. Declutter & Depersonalise.
Help buyers imagine their future in the space. Pack away personal photos and collections. Clear countertops and tidy cupboards to make spaces feel larger and more serene.
5. Your Pet is Family, But Buyers Need to See Their Future.
While Fido is your furbaby, not everyone is a pet lover. Barking, jumping, or seeing a cat on the kitchen counter is a major turn-off for buyers. For viewings, ensure pets are secured, their beds and bowls hidden, and odours eliminated.
6. Price Correctly the First Time.
In a sellers market, it's tempting to "test" a high price. This is the fastest way to stagnate. Properties that sit become "stale." We will use precise, local data to price it correctly from day one, creating the urgency and competition that drives the price up.
7. Professional Marketing is Non-Negotiable.
This pairs with the clean home. Your property deserves professional photography, videography and a targeted marketing plan. Shoddy presentation will cost you money. I invest in top-tier marketing because it’s what gets your home seen and desired by the right buyers.
8. This is a Partnership – Let’s Work Together.
I’m not just a hired hand; I’m your partner. My advice is based on direct buyer feedback. Let’s work closely, be open to suggestions after viewings, and make small tweaks together. This collaboration is how we achieve outstanding results.
9. Be Accommodating on Viewings.
I know viewings disrupt your schedule but the right buyer might only be in town for one day. If we can accommodate them, we should. Being flexible with access can be the difference between missing an opportunity and securing a top offer.
10. Tenanted? Consider the Timing Carefully.
Selling an investment property with a difficult tenant? My advice is to wait. Consider selling only once the lease expires and necessary maintenance done prior to listing. A resentful tenant will often sabotage the sales process by refusing access or leaving the property untidy.
11. An Open Mandate Rarely Works in Your Favour.
Multiple agents make your property look desperate with a forest of boards. Multiple agents won't be aligned on price or strategy, creating market confusion. A sole mandate ensures we present a unified, confident front with a dedicated marketing effort.
12. Sell in the Sun (It’s a Cape Town Thing).
If you have flexibility, list in the warmer months. Statistically, properties sell faster and for more. Gardens look lush, homes are brighter, and let's be honest, buyers often cancel viewings on cold, rainy days.
Your choice of agent is everything. You need someone honest, strategic, and relentlessly focused on your goal. My commitment is to provide the straightforward advice and dedicated effort you deserve.
Ready to sell with a strategy designed for you? Contact Marcelle Palmer
Your Trusted Southern Suburbs Estate Agent - FFC No 1128250
Cell: 0825312598